> For the complete documentation index, see [llms.txt](https://yuno-learning.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://yuno-learning.gitbook.io/docs/administrators/lead-generation.md). # Lead Generation Turn course page visitors into enrolled students with high-intent scheduling Generating leads is fundamental for any academy owner. While traditional methods like digital ads, referrals, and classified platforms are effective, Yuno Learning introduces a streamlined, high-intent approach to lead generation directly from your course pages. ### What is Lead Generation on Yuno? On Yuno, lead generation is not just about collecting contact details; it is about scheduling a meaningful interaction between a potential learner and your academy. Unlike "cold leads" who might just download a brochure, leads on Yuno are learners who have actively requested a specific time to meet you. There are two primary modes of lead generation, corresponding to the two teaching modes available on the platform: 1. **"Book a Demo Class" (For Online Courses):** Learners interested in your online classes can schedule a 30-minute virtual demo session with one of your designated instructors. 2. **"Book a Visit" (For In-Person Courses):** Learners interested in offline training can schedule a 30-minute visit to your academy's physical location to see the facilities and meet the team. These options appear directly on your course pages, capturing learners at the moment they are most interested. ### Why use Yuno for Lead Generation? Yuno's lead generation system is designed to maximize conversion rates and minimize administrative hassle. It's very different from generic lead generation services like Google Ads, FB Ads, and classified platforms like JustDial. * **Higher Intent:** Leads originate directly from your course page. A learner who takes the time to book a specific slot is significantly more likely to enroll than a casual browser. * **Smart Scheduling:** You don't need to email back and forth to find a time. The system automatically shows learners slots based on your instructor's actual availability (for online) or your academy's opening hours (for in-person). * **AI Verification:** To reduce no-shows, Yuno AI automatically calls each learner to confirm their attendance before the scheduled slot. This ensures that your instructors' time is valued. * **Unified Dashboard:** All requests—whether for online demos or center visits—are centralized in your Administrator dashboard, making it easy to track and manage your pipeline. ### How to Set Up and Manage Leads Setting up lead generation requires a few prerequisites to ensure the system knows *who* will teach the demo or *where* the student should visit. #### 1. Prerequisites Before you can start generating leads, ensure you have completed the following steps: * **Create your Academy:** Your organization profile must be set up on Yuno. * **Publish your Courses:** You must have active courses visible to learners. * **Map Instructors:** Instructors must be assigned to the specific courses they are qualified to teach. * **Create Batches:** You must have created at least one batch (Online or In-person) for the course. #### 2. Enabling "Book a Demo Class" (Online) To allow learners to book online demos: 1. **Designate Instructors:** In your **Academy Settings** page, add the instructors you want to designate for providing demo classes. 2. **Update Availability:** Ensure your designated instructors have updated their availability in their own dashboards. 3. **The Learner Experience:** The platform reads your instructors' schedules and presents available 30-minute slots to the learner. Once a learner books a slot, a demo class is automatically scheduled. #### 3. Enabling "Book a Visit" (In-Person) To allow learners to visit your center: 1. **Define Location Timings:** Ensure your **Place** (Academy Location) settings have accurate opening and closing hours (e.g., Monday through Saturday, 9 AM to 8 PM). 2. **The Learner Experience:** The system shows learners 30-minute slots within these specific operating hours. #### 4. Managing Leads Once your setup is complete, you can monitor and manage incoming leads directly from your dashboard. * **View Requests:** Navigate to the **Demo Requests** section in your Administrator dashboard. Here, you will see a list of all learners who have booked a slot. * **Instructor Dashboard:** For online demos, the scheduled session appears directly in the assigned Instructor's dashboard as a class. They can launch the class just like any regular teaching session. * **Tracking:** Use the dashboard to track which leads attended their demos and follow up with them for enrollment. ### Ranking Your Courses Higher in Yuno Like Google’s search, Yuno’s search results run based on an algorithm. Unlike Google search which is generalized, Yuno’s search is specific to instructor-led courses (online and in-person). Your courses can rank higher if you understand the very simple principle that Yuno operates on: delivering the best learning experience to learners. Yuno weighs these factors while determining which courses should be ranked higher: * **Academy Profile Completeness:** Whether the academy has a completed profile (logo, short and long description, etc.), since learners want to know more about the academy. * **Course Information Completeness:** Whether the course information is complete, including short and long descriptions, course schedule, and whether at least one instructor is mapped to the course. * **In-Person Readiness:** If generating leads for in-person classes, whether in-person batches have been created and whether the open hours of the Place have been set. * **Instructor Profiles:** The instructors mapped to the course must have complete profiles, including their images. * **Online Lead Readiness:** In the case of leads for online courses, whether demo instructors have been designated and whether their availability schedules have been set up. ### Comparing with Other Lead Gen Services Here is a comparison chart summarizing the key differences in lead generation between Yuno Learning and classified or listing platforms like JustDial:
FeatureYuno Learning's ApproachListing Platforms (e.g., JustDial)
Lead Quality/IntentHigh-Intent, Scheduled Interactions: Learners actively book a specific 30-minute slot ("Book a Demo Class" or "Book a Visit").Lower Intent, Cold Leads: Typically just collect contact details from casual browsers.
Scheduling ProcessAutomated and Smart: System instantly matches learner's request with instructor's or academy's real-time availability, eliminating manual back-and-forth.Manual/None: Requires manual follow-up via phone or email to set a time.
No-Show ReductionAI Verification: AI automatically calls learners to confirm attendance before the slot to ensure staff time is valued.None: Relies on the academy's manual follow-up, which is less effective at reducing no-shows.
Lead ManagementUnified Pipeline: All demo and visit requests are centralized in the "Demo Requests" section of the Administrator dashboard.Dispersed: Leads are often collected in external forms or systems, requiring manual import and tracking.
Relationship ApproachPartnership: Charge a service fee (30%) only on the revenue generated by Yuno.Vendor: Charge for leads, whether or not they convert to enrollments.